Social representation of mobile phone

Abstract

This article presents a research study carried out in 2007, which explores the contents that mobile pone evokes, proposing to understand the social representation linked to this product among young men from 18 to 30 years, of middle and upper middle socioeconomic level, residents in Córdoba city (Argentina).
To approach the object of study the investigation adopted a qualitative - exploratory focus, for considering the most adapted to accede to the subjectivity of the social actors in question, and hereby to approach the meanings attributed to this product and to the relationship that among them are established. Consequently, this research revealed that young men conceive the mobile phone as a 
technological product, which is fashionable and serves to communicate. The notions of technology, mode and communication constitute the axial content of the representation (figurative nucleus), which is articulated by the cellular and their properties giving place 
to a multiplicity of peripheral contents.