External Communication in National Entities: National Commission of Atomic Energy, Córdoba

Abstract

This article is the result of a Professional Application Proyect developed in 2008, it’s main aim it is to design and evaluate a Public Relation´s Plan for the National Commission of Atomic Energy -CÓRDOBA, through the implementation of external media communications, aimed at the generation and strengthening of strategic links with students, teachers and authorities of high schools in Córdoba. In order to accomplish this objective, we developed a research, sample survey of 90 students at three Educational Institutions of our city: Nuestra Madre de la Merced, Mark Twain and Arturo Jauretche (Ipem 114). This action proposes to analyze the views youths within these schools regarding the activities of the CNEA-Córdoba.  This research revealed that the CNEA-CÓRDOBA is a little known or unknown institution to the young students of the schools studied. In addition, “Nuclear Energy” is a subject that is not well known among these students. Besides, the student’s view about this organization and its activities is confusing and even contradictory.