Public Relations in the Third Sector: Development of the discipline in the NGOs in Córdoba City

Abstract

Through out this research work, it will be possible to see the characteristics of the Third Sector in Argentina, specifically in Córdoba City. The importance of the constituent third sector NGOs' use of the tools provided by the Public Relations is later developed; these tools should be used to improve the fulfilment of the goals set by the institutions. Lastly, an analysis is made about the situation of the NGOs in Córdoba as regards Public Relations, that is, the reality of the discipline in the third sector context is exposed.